| Description |
1 volume : illustrations ; 26 cm |
| Contents |
Pt. 1. Introduction to strategic management. 1. The strategic management process -- 2. Stakeholders and the corporate mission -- pt. 2. The nature of competitive advantage. 3. External analysis: industry opportunities and threats -- 4. Internal analysis: resources, capabilities, competencies and competitive advantage -- pt. 3. Strategies. 5. Building competitive advantage through functional-level strategy -- 6. Business-level strategy -- 7. Competitive strategy and the industry environment -- 8. Corporate strategy: vertical integration, diversification and strategic alliances -- 9. Corporate development: building and restructuring the corporation -- 10. Strategy in the global environment -- pt. 4. Implementing strategy. 11. Designing organisational structure -- 12. Designing strategic control systems -- 13. Matching structure and control to strategy -- 14. Implementing strategic change -- 15. Evaluating strategy performance -- pt. 5. Cases in strategic management |
| Notes |
Authorised adaptation of Strategic management: an integrated approach, 5th ed. published by Houghton Mifflin, Boston USA, 2001 |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Business planning -- Case studies.
|
|
Management -- Case studies.
|
|
Strategic planning -- Case studies.
|
| Genre/Form |
Case studies.
|
| Author |
Jones, Gareth R.
|
|
Galvin, Peter, 1970-
|
| ISBN |
9780470801765 |
|
047080176X paperback |
|
