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Book Cover
E-book
Author Jere, Mlenga, author

Title Disrupting the retail tyre market : aligning Utyre's brand strategy to drive future growth / Mlenga Jere, Warren Gatcke
Published London : Graduate School of Business, University of Cape Town, 2017

Copies

Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary The Utyre case tells the story of an entrepreneur whose start-up venture is steadily gaining momentum and has reached the stage where the company is faced with a number of challenges. The case draws the reader to a series of questions that will have to be answered in order to achieve sustainable growth for the business. The story begins with a brief summary to establish the setting and to introduce the protagonist, Rewald Drinkwater, and his dilemma: How to build a brand that would sustain his first-to-market advantage and set him apart from his competitors
Notes Originally published in Jere, M., & Gatcke, W. (2017). Disrupting the retail tyre market: Aligning Utyre's brand strategy to drive future growth. 2017-7. Cape Town, South Africa: Graduate School of Business, University of Cape Town
Description based on XML content
Subject Utyre
Product management.
Entrepreneurship.
Small business -- Growth.
Branding (Marketing)
Entrepreneurship
entrepreneurs.
branding.
Branding (Marketing)
Entrepreneurship
Product management
Small business -- Growth
Genre/Form Case studies.
Études de cas.
Form Electronic book
Author Gatcke, Warren, author
ISBN 9781526449702
1526449706