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Book Cover
E-book
Author Gates, Celia R. F

Title From brainwave to business : how to turn your brilliant idea into a successful start-up / Celia Gates
Published Harlow, England ; New York : Financial Times Prentice Hall, ©2010

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Description 1 online resource (xviii, 172 pages) : illustrations
Contents How to generate new ideas -- What to do with a brilliant brainwave -- How to develop your brainwave further -- How to secure your intellectual property -- Publicly disclosing your brainwaves -- How to plan your business -- How to raise funds for your business -- How to get rich from your ideas -- How to put your brainwave into production -- How to generate unlimited profits from sales -- How to attract more of the "right" attention by marketing and promoting your business -- How to test, measure and continually optimise everything you do -- What to do if somebody has stolen your idea -- How to develop your brand and grow your assets -- How to manage and multiply your success
Notes Print version record
Subject New business enterprises.
Entrepreneurship.
New products.
Inventions.
entrepreneurs.
Entrepreneurship
Inventions
New business enterprises
New products
Form Electronic book
LC no. 2010032830
ISBN 9780273744078
0273744070
Other Titles How to turn your brilliant idea into a successful start-up