Chapter 1 Perspectives on Innovation 1 -- Chapter 2 Innovation Types and Product Classes 24 -- Chapter 3 Genesis of Innovation 46 -- Chapter 4 The Innovation Process 72 -- Chapter 5 Innovation Process Design 88 -- Chapter 6 What Is Organizational Culture? 115 -- Chapter 7 Culture: From Theory to Practice 135 -- Chapter 8 Dimensions of Organizational Resources 155 -- Chapter 9 Dimensions of Organizational Infrastructure 172 -- Chapter 10 What It Takes to Be an Innovator 191 -- Chapter 11 The Virtual Innovation Prevention Department 220 -- Chapter 12 The Innovation Audit 243 -- Chapter 13 Making Innovation Happen 270
Summary
Publisher Fact Sheet Shows how innovation can be a benefit not just to a company's product line, but to every facet of its business