Title Predictive technology in social media / editors, Cristina Fernández-Rovira, Santiago Giraldo-Luque

Edition First edition Published Boca Raton : CRC Press, 2022

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Description 1 online resource (210 pages) : illustrations Summary Can the likes we give on Instagram and Facebook predict a purchase or foresee who will win the election? Yes, they can! Large digital platforms can target ads to hyper-segmented to influence audiences. It is the moment to think deeply about these technologies. As citizens, we must reflect on our digital future Bibliography Includes bibliographical references and index Subject Technology -- Sociological aspects. Social media -- Influence. Data privacy. Form Electronic book Author Giraldo Luque, Santiago, author. ISBN 9781000626155 1000626156

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