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Book Cover
E-book
Author Fernández-Rovira, Cristina

Title Predictive Technology in Social Media
Published Milton : Taylor & Francis Group, 2022

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Description 1 online resource (210 pages)
Contents Cover -- Title Page -- Copyright Page -- Acknowledgements -- Preface -- Introduction: From Delphi to Zuckerberg -- Conquering the Future -- Table of Contents -- Part I: General Discussions on Prediction-Oriented Algorithms and Attention -- 1. Algorithmic Culture: Limits and Notes for the Discussion -- 2. The Functioning of Attention as a Behavioural Prediction Mechanism in Social Media -- Part II: Predictive Consumption? -- 3. Predictive Analytics in Digital Advertising: Are Platforms Really Interested in Accuracy?
4. Consumption Prediction on Netflix: Audience Tracking Analysis Based on the Recommendation Algorithm in Times of Pandemic -- 5. Social Complex Networks Analysis as Predictors of Users' Behaviour in the Digital Society -- Part III: Ethical and Political Implications of Prediction -- 6. Predicting Government Attention in Social Media: A First Step for Understanding Political astroturf in Interest Representation -- 7. Social Media as a Framework for Predicting and Controlling Social Protest in the 21st Century -- 8. Reviving Topological Thinking in the Post-Media Condition
9. Ethical Insights for the Social Media Age -- Epilogue -- Index
Notes Print version record
Form Electronic book
Author Giraldo-Luque, Santiago
ISBN 9781000626148
1000626148