| Description |
1 online resource (297 p.) |
| Series |
Routledge Studies in Trust Research Series |
|
Routledge Studies in Trust Research Series
|
| Contents |
Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of illustrations -- Biographical notes -- Forewords -- Forewords (cont.) -- Preface -- PART I: Privacy issues and trust -- 1. Privacy in social media: Future directions -- 2. Millennials' trust and privacy in social commerce: A structuration theory perspective -- 3. Anonymity and the right to privacy: Building trust in the internet -- 4. How do employers protect data and privacy?: Measuring trust in data-driven workplaces |
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5. The risk of commodification of privacy and trust in confessional journalism -- 6. Is the social media usage of enterprises correlated to a lack of consumers' digital trust?: The case of European countries -- PART II: Social media and trust -- 7. Responsible use of social media: The issue of trust -- 8. Swift trust in the age of artificial intelligence -- 9. Word of mouth, attitude, and digital trust in social media in relation to online shopping intentions -- 10. Trust or recklessness?: A study of behavior of social media users in Albania and Poland |
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11. Mutual trust in the preparedness process of concept for comprehensive security -- 12. Trust in the use of internet services -- 13. Trust and the willingness to buy via the internet -- PART III: Trust-building in social media -- 14. Wine marketing in Sweden and Poland: Building trust in social media -- 15. Is social media trustworthy for building life partnerships? -- 16. The importance of social responsibility in building the mutual trust of market participants -- 17. Cooperation of companies with influencers in building trust in the brand |
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18. The role of social media for trust-building in agriculture -- 19. Building trust on social media as part of higher education institutions' marketing strategy -- 20. Social media as an innovative tool for trust-building by healthcare companies -- Index |
| Notes |
Description based upon print version of record |
| Subject |
Social media -- Moral and ethical aspects
|
|
Data privacy.
|
|
Trust.
|
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Data privacy
|
|
Trust
|
| Form |
Electronic book
|
| Author |
Chen, Kuanchin
|
|
Gołuchowski, Jerzy
|
| ISBN |
9781000964547 |
|
100096454X |
|
