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Book Cover
E-book
Author Venâncio, Ana, author

Title Five Guys : from customer to franchise owner / Ana Venâncio, Carolina Gonçalves
Published London : SAGE Publications: SAGE Business Cases Originals, 2022

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Description 1 online resource : illustrations
Series SAGE Business cases
SAGE Business cases
Summary This case presents the challenges faced by a potential entrepreneur called Carolina in her plans to open a Five Guys franchise restaurant in a new country, Portugal. To implement her idea, Carolina started by reviewing the franchise disclosure document and carried out a survey to gather information about the burger restaurant industry. The case highlights the steps required to evaluate a new investment, namely forecasting cash flows, identifying the associated risks, analyzing the industry, and evaluating the financing options. The case also explores the option of delaying the project.Carolina had to decide whether to open a new franchise restaurant or to accept a job offer. She is unsure of the investment viability as well as the risks associated with the project particularly with the COVID-19 pandemic. Weighing in her decision are also the financing options available to her
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Fast food restaurants -- Portugal -- Finance -- Case studies
Fast food restaurants -- Portugal -- Decision making -- Case studies
Portugal.
Genre/Form Case studies.
Form Electronic book
Author Gonçalves, Carolina, author
ISBN 9781529794250
1529794250