| Description |
xii, 153 pages : colour illustrations ; 28 cm |
| Contents |
Case 1. Does plain packaging spell death for cigarette brands in Australia and beyond? -- Case 2. 'Where's the harm, dude?' Taking the 'party' out of 'party drugs' with anti-drug communications -- Case 3. It's all in the design: how IKEA makes you buy with clever store design -- Case 4. Justin Bieber: a case study on celebrity and the participatory culture of YouTube -- Case 5. Freeview: a case study on television's survival in the post-broadcast era -- Case 6. WikiLeaks and journalism in the 21st century -- Case 7. Aviva solar car: using 'green sponsorship' to enhance CSR reputation -- Case 8. Managing the risk of trouble in the tap: desalination and 'drought-proofing' Melbourne -- Case 9. Udderly fantastic online communities: how organisations are using online social networking for community relations and issues management -- Case 10. Eftpos: the building of a brand -- Case 11. Licensed to sell: product placement in the James Bond film series -- Case 12. The mother of all scare campaigns: the role of advertising in the miners' campaign to defeat the Resources Super Profits Tax (RSPT) -- Case 13. Making it work! |
| Summary |
A full colour case book containing 12 cases based upon contemporary communication issues in Asia-Pacific region designed for courses in Advertising, Marketing, PR and the Media |
|
Strategic Communications: Cases in Marketing, Public Relations, Advertising and Media provides a collection of 13 comprehensive, contemporary case studies for use in Advertising, Marketing, PR and Media courses with a focus on Australia, New Zealand and the wider Asia Pacific region. In the past it has been the norm for these disciplines to remain distinct entities. However, with growing recognition and emergence of the all encompassing theme of communication in the contemporary business arena, modern professionals need to be skilled in all these communication related areas. Edited by an expert multi-disciplinary group of communications specialists, and supported by an instructor's manual, Strategic Communications will help lecturers provide their students with a solid grounding in the theoretical and practical aspects of contemporary business communication practices |
| Analysis |
Australian |
| Notes |
Part of the QUT Authors Collection |
| Bibliography |
Includes bibliographical references |
| Subject |
Advertising -- Case studies.
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Marketing -- Case studies.
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Mass media -- Case studies.
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Public relations -- Case studies.
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| Genre/Form |
Case studies.
|
| Author |
Bainbridge, Jason, editor
|
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Galloway, Christopher, editor
|
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Gill, Robert, Dr., editor
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Greenland, Steven, editor
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| ISBN |
9781442555495 (paperback) |
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