| Description |
xxvi, 299 pages : illustrations ; 25 cm + 1 computer laser optical disc (4 3/4 in.) |
| Contents |
Pt. 1. Starting Out. Ch. 1. Introduction to Data Mining. Ch. 2. Getting Started with Data Mining. Ch. 3. The Data-Mining Process. Ch. 4. Data-Mining Algorithms. Ch. 5. The Data-Mining Marketplace -- Pt. 2. A Rapid Tutorial. Ch. 6. A Look at Angoss: KnowledgeSEEKER. Ch. 7. A Look at RightPoint DataCruncher -- Pt. 3. Industry Focus. Ch. 8. Industry Applications of Data Mining. Ch. 9. Enabling Data Mining Through Data Warehouses -- App. A. Data-Mining Vendors -- App. B. Installing Demo Software |
| Summary |
"With data mining, you can achieve a competitive advantage from the data you've already paid to have compiled. Data Mining: Building Competitive Advantage shows you how. You won't just learn the theory and concepts of data mining: you'll discover how to apply them - hands-on, through real applications."--BOOK JACKET. "Whether you're a manager, marketer, consultant, analyst, or database professional, Robert Groth will help you master data mining - and deliver all the competitive advantage it promises."--BOOK JACKET |
| Notes |
Computer disc not in book |
| Bibliography |
Includes bibliographical references (pages 259-260) |
| Notes |
System requirements for accompanying computer disc: IBM PC with Windows 95/98 or Windows NT; 12 MB RAM for Windows 95, 4 MB free hard-disk space |
| Subject |
Data mining.
|
| LC no. |
99042508 |
| ISBN |
0130862711 |
|
