| Description |
1 online resource (xiii, 324 pages) |
| Contents |
Part 1. Spotlights on Selected European Countries -- Front matter -- Russia -- The Netherlands -- Switzerland -- Finland -- Great Britain -- Italy -- Portugal -- Part 2. Sampling for Telephone Surveys -- Front matter -- Who Can Be Contacted by Phone? Lessons from Switzerland -- Sampling Frames for Telephone Surveys in Europe -- Mobile- and Landline-Onlys in Dual-Frame-Approaches: Effects on Sample Quality -- Part 3. Weighting and Nonresponse -- Front matter -- Weighting for Unequal Inclusion Probabilities and Nonresponse in Dual Frame Telephone Surveys -- Weighting to Adjust for Non-observation Errors in Telephone Surveys -- Nonresponse in an Individual Register Sample Telephone Survey in Lucerne (Switzerland) -- Part 4. Data Quality -- Front matter -- Factors Affecting Measurement Error in Mobile Phone Interviews -- Telephone Surveys via Landline and Mobile Phones: Mode Effects and Response Quality -- Data Quality in Telephone Surveys via Mobile and Landline Phone -- Part 5. Recommandations for Telephone Surveys -- Front matter -- The Impact of Introductions in Telephone Surveys -- Preference for Mobile Interview Surveys? Interplay of Costs, Errors and Biases -- Fieldwork Monitoring in Telephone Surveys |
| Summary |
Telephone surveying is the most often applied mode of data collection in Europe. That implies a need for methodological knowledge on this topic. However, technical conditions are changing rapidly and the challenge for survey researchers to stay up-to-date is immense. For instance, landline and mobile phone coverage have extremely changed in the last time. Along with the rising number of so-called "mobile-onlys", this particular field of telephone survey research becomes more and more important. Thus, we concentrate on the latest developments and trends in landline and mobile phone surveys in Europe. The book is addressed to all scientists and practitioners who deal with theory and application of telephone surveys - in academic and market research. Furthermore, it is a valuable reader for students who are interested in survey methodology |
| Analysis |
Economics |
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Statistics |
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Telecommunication |
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Marketing |
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Economics/Management Science |
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Communications Engineering, Networks |
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Statistics for Social Science, Behavorial Science, Education, Public Policy, and Law |
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economie |
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bedrijfswetenschap |
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management science |
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statistiek |
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toegepaste statistiek |
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applied statistics |
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engineering |
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sociologie |
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sociology |
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Management studies, Business Administration, Organizational Science (General) |
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Management, bedrijfskunde, organisatiekunde (algemeen) |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Telephone surveys -- Europe
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BUSINESS & ECONOMICS -- Marketing -- Research.
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Science économique.
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Affaires.
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Telephone surveys
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Europe
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| Form |
Electronic book
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| Author |
Häder, Sabine.
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Häder, Michael
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Kühne, Mike.
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| ISBN |
9783642254116 |
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364225411X |
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3642254101 |
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9783642254109 |
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