Uniform Title Marketing und Kommunikation für Architekten. English Title Marketing and communication for architects : fundamentals, strategies, and practice / Edgar Haupt and Manuel Kubitza, ed. ; [translated from German to English, Adam Blauhut, Kevin McAleer]

Published Basel, Switzerland : Birkhauser-Publishers for Architecture, 2002 ©2002

Copies

Location	Call no.	Vol.	Availability
WATERFT ART&ARCH	729.688 Hau/Mac		AVAILABLE

Description 125 pages : illustrations ; 22 x 24 cm Contents Architecture is a Business, and Success a Matter of Strategy -- 1. Strategic Marketing. Success Can Be Planned: Steering the Unsteerable / Edgar Haupt and Manuel Kubitza. Strategic Alliances: The Marketing Campaign Double-Leafed Wall: Building with Bricks / Jens Kallfelz. The Architectural Enterprise - Off to Fresh Start at KSP Engel und Zimmermann / Andreas Grosz -- 2. Communication Design and Brand Formation. Form follows fiction or The Authentic Bluff / Manuel Kubitza -- 3. Visualization. Lord of the Images / Edgar Haupt and Markus Jonker. The Killer Image / Markus Junker -- 4. Public Relations. Success Means Being Understood / Edgar Haupt. Strategic Image Management / Jan Esche -- 5. Event Marketing. Architecture as Event / Edgar Haupt. Strategy of Encounter: plan - Forum of Contemporary Architecture in Cologne / Kay von Keitz and Sabine Voggenreiter -- 6. Professional Regulations and Advertising. The Freedom of [Advertising] Rules / Edgar Haupt Marketing Architecture in the UK / Peter Murray Bibliography Includes bibliographical references and index Subject Architectural services marketing. Author Haupt, Edgar, 1958- editor Kupitza, Manuel, 1966- editor LC no. 2002027726 ISBN 3764365714 (alkaline paper)

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