| Description |
1 online resource (191 p.) |
| Series |
Routledge Research in Language and Communication Ser |
|
Routledge Research in Language and Communication Ser
|
| Contents |
Cover -- Half Title -- Series Information -- Title Page -- Title Page -- Copyright Page -- Dedication -- Table of contents -- Figures -- Tables -- Acknowledgements -- Introduction -- Preliminary 1. A Note Regarding Sources -- Preliminary 2. Nature of Adverts -- Preliminary 3. Copyrights and Analysing Visuals -- Notes -- References -- 1 Creating and Selling the Malleable Body -- 1.1 The Body as Focus -- Naturalism and Social Constructionism -- 1.2 The Body as Focus -- Neoliberalism and Consumerism -- 1.3 Masculine and Feminine Bodies in Lifestyle Magazines and the Beauty Market |
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1.3.1 From Ideal to Real and from Dude to Dud -- 1.3.2 Gay and Heterosexual Male Identities -- Notes -- References -- 2 Cosmetic Procedures -- 2.1 Cosmetic Surgery -- Towards a Definition -- 2.2 Cosmetic Surgery -- Brief History and Current State -- 2.2.1 Cosmetic Surgery -- Current State of the Market -- 2.2.2 Cosmetic Surgery -- Critique of (the Regulation of) a Market -- 2.2.3 Cosmetic Surgery -- Advertising Regulations in the UK -- 2.2.4 Cosmetic Surgery and the National Health Service -- 2.3 Cosmetic Surgery -- Representation and Normalisation -- 2.3.1 A Continuum |
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2.4 Cosmetic Procedures for Men -- Notes -- References -- 3 Methodology and Project -- 3.1 Critical Impetus and Qualitative Content and Thematic Analysis -- Influences -- 3.1.1 Context Variables -- 3.2 The Project -- 3.2.1 Corpus -- 3.2.2 The Process -- Corpus Analysis -- Step One: Wmatrix and Sketch Engine -- Corpus Tools for the Analysis of Multimodal Data -- Step Two: NVivo -- 3.2.3 The Process -- Focus Group and Interviews -- Procedure Focus Group and Interviews -- Notes -- References -- 4 Cosmetic Procedures and Beauty Products/Services in Editorials and Advertising |
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4.1 The Changing Advertising Landscape -- 4.2 Representation of Cosmetic Procedures in Magazine Features -- 4.2.1 Cancel the Botox -- 4.2.2 However, the Pain Is Not Too Bad -- 4.2.3 Realism, Laddism, and Woman 2.0 -- 4.3 Summary -- Notes -- References -- 5 Cosmetic Procedures and Beauty Products/Services in Advertising -- General -- 5.1 Change in Advertising for Cosmetic Procedures -- 5.2 Look Good, Feel Good -- 5.3 You Have a Problem, We Have the Solution -- 5.3.1 The Choice Is Yours -- 5.4 'The Science of Looking Awesome' -- 5.4.1 'Where Nature Meets Science' -- 5.5 Summary -- Notes |
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7.3.2 'Boundary' -- a Concept |
| Notes |
Description based upon print version of record |
| Bibliography |
References -- 6 Cosmetic Procedures and Beauty Products/Services in Advertising - Medical and Commercial Aspects -- 6.1 Medical Aspects -- 6.2 Medical Professionals -- 6.2.1 The Surgeon as Artist -- 6.2.2 Professionalism, Experience, and Expertise -- 6.3 For Sale: Cosmetic Procedures -- 6.4 Cosmetic Procedures - Parodies -- 6.5 Summary -- Notes -- References -- 7 Blurring Boundaries -- 7.1 Cosmetic Procedures in Magazines -- 7.1.1 Beauty Products and Treatments -- 7.2 Advertising for Beauty Products and Treatments -- 7.3 Continuum View -- 7.3.1 If You Are Not Ready for This .. |
| Form |
Electronic book
|
| ISBN |
9781000364828 |
|
1000364828 |
|
