Cover; Half Title; Title; Copyright; Original Title; Original Copyright; Contents; Introduction page; 1 A Background to Semiotics: Saussure and Peirce; 2 Semiotics as a Behavioural Theory: Charles Morris; 3 Semiotics as a Theory of 'l' Acte Sèmique': Luis Prieto; 4 Semiotics as a Theory of 'Speech Acts': Austin and Searle; 5 Semiology as an Ideology of Socio-Cultural Signification: Roland Barthes; 6 Semiology as a Theory of Semiological Systems and of Indices: Functionalism; 7 An Integrated Theory of Semiotics: Axiomatic Functionalism; 8 Semiotics as a Stylistic Theory: Bureau and Riffaterre
9 Semiotics of the Cinema: Christian Metz10 Zoo-Semiotics; References; Index
