| Description |
1 online resource (v, 282 pages) : illustrations |
| Contents |
Is purple the next black? -- The trendmeister hall of fame -- Fads, fashion, and history -- Economic and geopolitical trends -- Technology trends -- Societal trends -- Consumer trends -- Business trends -- Workplace trends -- Trendblasting -- Final thoughts |
| Summary |
In Sixty Trends in Sixty Minutes (A Brandweek Book), top marketer Sam Hill, author of the bestselling Radical Marketing, highlights the trends that will have the biggest impact on marketing, brand management, and product development within the next decade. He separates the momentary fads from the lasting movements and reveals why trends matter, where they come from, and how to exploit them. He also describes the ten factors that will influence current trends and trends to come, such as exponential population growth, urbanization, interconnectedness, and the decreasing role of work in our lives |
| Analysis |
Trend analysis |
| Bibliography |
Includes bibliographical references (pages 241-274) and index |
| Notes |
Print version record |
| Subject |
Business forecasting
|
|
Fads -- Forecasting
|
|
New products.
|
|
BUSINESS & ECONOMICS -- Statistics.
|
|
Business forecasting
|
|
New products
|
| Form |
Electronic book
|
| LC no. |
2002008562 |
| ISBN |
0471433586 |
|
9780471433583 |
|
