| Description |
xxiv, 360 pages : illustrations ; 24 cm |
| Series |
How to do everything with-- |
|
How to do everything with--
|
| Contents |
1. What is podcasting? -- 2. Who is podcasting and why -- 3. Find podcasts that suit your interests -- 4. Download and subscribe to podcasts -- 5. Listen to podcasts -- 6. Get the hardware you'll need -- 7. Get the software you'll need -- 8. Record your first podcast -- 9. Edit your podcast -- 10. Release your podcast -- 11. Determine what your podcast should accomplish -- 12. Define your audience -- 13. Decide on your approach -- 14. Incorporate standard podcast elements -- 15. Connect with listeners -- 16. Make money for your podcast through advertising and other means -- 17. Reach out to podcast networks -- 18. Sell merchandise through your podcast -- 19. Tap into podcasting support services -- 20. Where podcasting fits in the business world -- 21. Your first business podcasts -- 22. Podcast to your customers and other consumers -- 23. Podcast to build your company's reputation -- 24. Produce a business-to-business podcast -- 25. Use internal podcasts in your business |
|
26. Use a podcast to help your small business compete -- App. A. Legal considerations -- App. B. A guide to podcasting resources -- App. C. Podcasting glossary |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Webcasting.
|
|
Podcasting.
|
|
Podcasts.
|
| Author |
Hobson, Neville, 1951-
|
| LC no. |
2007020642 |
| ISBN |
0072263946 (alk. paper) |
|
