| Description |
1 online resource (192 pages) : illustrations |
| Contents |
Introduction : The unbearable likeness of bean -- Section 1: A refresher course : Process makes perfect: Spring Advertising ; Glossary ; Interview with Brian Collins, Collins -- The only constant: change : Interview with David Turner, Turner Duckworth -- Sleight of hand (evolution) : Interview with Debbie Millman, Sterling Brands -- Revolutions : Interview with Connie Birdsall and Brendán Murphy, Lippincott ; UPS logo: crossing the Great Divide -- Section 2: Case studies : 28 Limited ; Aboud Creative ; Latin Brand ; Raineri Design ; CSK Partners ; AdamsMorioka ; PhD, A Design Office ; Minelli Inc. ; Carbone Smolan ; Grant Design Collaborative ; Rip Georges ; Chen Design ; Fridge Creative ; Carol Garcia Del Busto ; Mine(TM) ; Julia Reich Design ; Sony ; Pentagram ; Root Studio ; S Design ; Brendán Murphy ; Weights & Pulleys -- Section 3: Logo gallery |
| Summary |
This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary |
| Notes |
Print version record |
| Subject |
Logos (Symbols) -- Design
|
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ANTIQUES & COLLECTIBLES -- Paper Ephemera.
|
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DESIGN -- Clip Art.
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DESIGN -- Graphic Arts -- Branding & Logo Design.
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DESIGN -- Graphic Arts -- Commercial & Corporate.
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DESIGN -- Graphic Arts -- Illustration.
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Logos (Symbols) -- Design
|
| Form |
Electronic book
|
| Author |
Porter, Matthew.
|
| LC no. |
2010014333 |
| ISBN |
9781610580694 |
|
1610580699 |
|
