| Description |
1 online resource (xiv, 205 pages) : illustrations |
| Contents |
1. The evolution of the luxury market: stairway to heaven? -- 2. Luxury business: multinational organizations and global specializations -- 3. Finance survival guide: value creation and piña coladas -- 4. The PIER framework of luxury innovation -- 5. Retailing in the luxury industry -- 6. Internet, social media and luxury strategy -- 7. Branding principles in the luxury industry -- 8. Brand extensions in the luxury industry -- 9. Sustainable development in the luxury industry: beyond the apparent oxymoron |
| Summary |
"The meaning of luxury and the sorts of customers that buy luxury have continually been evolving, but never as dramatically as in the past 20 years. With more potential consumers, the luxury sector is today healthier than ever. However luxury companies have had to completely rethink their strategies and to rely on state-of-the-art marketing and management tools to help them keep up with consumers' shifting expectations, desires and dreams. Luxury Strategy in Action presents the view of an international panel of luxury experts on what is luxury management nowadays, how it is evolving, and which fundamentals are necessary to manage in this time of change. This book provides an insight into luxury management through a strategic approach, analyzing the latest trends in the industry, like the impact of online social networks and the role of emerging markets. It thus provides a multicultural, holistic perspective designed to create challenges to the established rules of the luxury industry"--Provided by publisher |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references (pages 182-201) and index |
| Notes |
Print version record |
| Subject |
Luxury goods industry -- Management
|
|
Luxuries -- Marketing
|
|
Clothing trade.
|
|
Fashion merchandising.
|
|
BUSINESS & ECONOMICS -- Industries -- Service.
|
|
Clothing trade
|
|
Fashion merchandising
|
|
Luxuries -- Marketing
|
| Form |
Electronic book
|
| Author |
Hoffmann, Jonas
|
|
Coste-Manière, Ivan.
|
| ISBN |
9780230361546 |
|
0230361544 |
|
