Cover; Half Title; Title Page; Copyright Page; Contents; Figures; Tables; Contributors: Industry Perspectives; Foreword; Acknowledgements; Introduction; 1 Lessons From The Past; 2 The Value Of Market Research; 3 Audience Engagement; 4 A Successful Business Model; 5 Market Sectors That Pay -- And Those That Don't; 6 See Your Readers As Stakeholders; 7 The 360-degree Approach To Content; 8 Monetising Online Content; 9 An Insight Into Advertising; 10 A Sustainable Future?; The Last Word With Alice Freeman; A To Z Of Industry Resources; Index
