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Author Holloman, Dave M., 1969-

Title China catalyst : powering global growth by reaching the fastest growing consumer markets in the world / Dave M. Holloman
Published Hoboken, New Jersey : Wiley, [2013]
Online access available from:
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Description 1 online resource
Contents Cover; Title Page; Copyright; Preface; Notes; Acknowledgments; Part I: The New Phase of Global Growth; Chapter 1: Into the Light: China's First Economic Miracle; A System Spirals Out of Control; Chaos Returns; Riding South to Reignite Reform; The Rise of Shenzhen and a New China; Notes; Chapter 2: Economic Transition; Wage Rates Are Increasing Significantly; Foreign Direct Investment Is Evolving; Export-Directed Growth Is Being Challenged; Demographic Megatrends; The Rise of the Chinese Consumer; Notes; Chapter 3: Catalysts for Consumption
Build It Quickly: The Physical Infrastructure to Move Goods and PeopleIncentives to Increase Consumption; The Free Flow of Capital; Notes; Part II: Markets, Channels, and Capabilities; Chapter 4: One Country, Many Markets; Disposable Income: Who's Got the Most?; Urban Income Growth Rates: Emerging Consumers; Getting a Fuller Picture; Consumer Demand Clusters; Notes; Chapter 5: Channels to a Growing Market; An Overview of China's Major Channels to Market; A Closer Look at China's Top Brick-and-Mortar Retailers; Notes; Chapter 6: Guan Xi Goes Online; An Overview of China's Digital World
The E-Commerce RocketE-Logistics: The New Core Capability; The Influence of Social Media; Go Where the People Are; Notes; Chapter 7: Distribution Issues and Trends; Overview of the Distribution Structure; Closing the Consumer Trust Gap; Distribution Trends; Retailer-Supplier Partnerships; Notes; Chapter 8: Hefei: Home of the World's Next-Generation Consumer; Life in the Middle; China's Sibling; Hefei Rises; Big Retail Moves In; Notes; Part III: Forging Ahead; Chapter 9: Go Deep: The Emerging Go-to-Market Retail Model; The Emerging Go-to-Market Model
Targeting Demand Clusters and Expanding OutExpanding In; The Implications for Retailers and Manufacturers; IT as an Enabler; Notes; Chapter 10: The New Export Machine; Two Examples of China-Based Innovation: Kraft Foods and the Coca-Cola Company; Switching the Innovation Gear; Digital Culture; Multichannel Innovation; Notes; Chapter 11: The Path Forward; Challenges at a Crossroad; Final Thoughts on Strategy; Conclusion; Notes; About the Author; Index
Summary Maximize your presence in the China market To drive the next round of global growth, companies will need to transition their operations and focus to one that serves the Chinese consumer. China Catalyst examines in-depth the transition currently underway in China from an export-led economic machine to a consumer-driven market. It outlines the economic imperative proving that greater consumer reach in China is a requirement in today's globally competitive market. China Catalyst also provides analysis that segments the market, helping you understand the hotbeds of em
Bibliography Includes bibliographical references and index
Notes Print version record and CIP data provided by publisher
Subject Investments, Foreign -- China
International business enterprises -- China
Economic development -- China
BUSINESS & ECONOMICS -- Exports & Imports.
BUSINESS & ECONOMICS -- International -- General.
BUSINESS & ECONOMICS -- International -- Marketing.
POLITICAL SCIENCE -- International Relations -- Trade & Tariffs.
Economic development.
International business enterprises.
International economic relations.
Investments, Foreign.
China -- Commerce
China -- Foreign economic relations
Genre/Form Electronic books
Form Electronic book
LC no. 2013008206
ISBN 9781118661277