| Description |
xv, 435 pages : illustrations ; 24 cm |
| Series |
LEA's communication series |
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LEA's communication series.
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| Contents |
Introduction. Public health communication: making sense of contradictory evidence / Robert C. Hornik -- 1. Using mass media to prevent cigarette smoking / John K. Worden and Brian S. Flynn -- 2. Television campaigns and sensation seeking targeting of adolescent marijuana use: a controlled time series approach / Philip Palmgreen, et al -- 3. Long-term effectiveness of the early mass media led antismoking campaigns in Australia / John P. Pierce, Petra Macaskill and David Hill -- 4. The contributions of public health education toward the reduction of cardiovascular disease mortality: experiences from the national high blood pressure education program / Edward J. Roccella -- 5. Increasing seat belt use in North Carolina / Allan F. Williams, JoAnn K. Wells and Donald W. Reinfurt -- 6. The California Tobacco Control Program: a long-term health communication project / John P. Pierce, Sherry Emery and Elizabeth Gilpin |
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7. The impact of antismoking media campaigns on progression to established smoking: results ofa longitudinal youth study in Massachusetts / Michael Siegel and Lois Biener -- 8. Evaluating AIDS public education in Europe: a cross-national comparison / Kaye Wellings -- 9. Effects of a mass media campaign to prevent AIDS among young people in Ghana / Susan McCombie, Robert C. Hornik and John K. Anarfi -- 10. Changes in sun-related attitudes and behaviors, and reduced sunburn prevalence in a population at high risk of melanoma / David Hill, et al -- 11. Impact of a mass media vasectomy promotion campaign in Brazil / D. Lawrence Kincaid, et al -- 12. Improving vaccination coverage in urban areas through a health communication campaign: the 1990 Philippines experience / Susan Zimicki, et al -- 13. Communication in support of child survival: evidence and explanations from eight countries / Robert C. Hornik, et al |
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14. Impact of persuasive information on secular trends in health-related behaviors / David P. Fan -- 15. The effects of professional and media warnings about the association between aspirin use in children and Reye's Syndrome / Stephen B. Soumerai, Dennis Ross-Degnan and Jessica Spira Kahn -- 16. Reflections on community health campaigns: secular trends and the capacity to effect change / Kasisomayajula Viswanath and John R. Finnegan, Jr. -- 17. "Behavioral journalism" accelerates diffusion of healthy innovations / Alfred L. McAlister and Maria Fernandez -- 18. From prevention vaccines to community care: new ways to look at program success / William Smith -- 19. A meta-analysis of U.S. health campaign effects on behavior: emphasize enforcement, exposure, and new information, and beware the secular trend / Leslie B. Snyder and Mark A. Hamilton -- Epilogue. Evaluation design for public health communication programs / Robert C. Hornik |
| Summary |
This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the authors who did the original research. These studies show important effects and illustrate the central conditions for success. The book also includes complementary analytic chapters which provide a meta-analysis of published results, some approaches to developing communication interventions, and alternative methods for evaluation of public health communication projects |
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Including studies based on communication programs in the United States, as well as projects done elsewhere in the world, including Europe, Africa, Asia and Latin America, this book: *offers a broad presentation of the alternative research designs that have been used to evaluate public health communication programs; *includes a great range of approaches from field experiments and natural experiments to simple before-after and complex time series designs, using data gathered from individuals and from archives; and *utilizes an innovative perspective on how to exercise public health communication from a leading and thoughtful practitioner. As such, it is required reading for scholars, students, practitioners, and policymakers in public health, health communication, health psychology, and related areas |
| Bibliography |
Includes bibliographical references and indexes |
| Subject |
Communication in public health.
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Mass media in health education.
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Health promotion.
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Health in mass media.
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Health Education.
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Mass Media.
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Health Behavior.
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Health Promotion.
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| Genre/Form |
Aufsatzsammlung
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| Author |
Hornik, Robert C.
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| LC no. |
2001033784 |
| ISBN |
0805831770 paperback |
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0805831762 cloth alkaline paper |
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