| Description |
1 online resource (267 p.) |
| Contents |
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Foreword -- Preface -- Acknowledgements -- Part 1 Perspectives -- 1 Introduction to UX Writing -- Chapter Overview -- Learning Objectives -- A Brave New World -- UX: The Design of Experience -- The Rise of UX Writing -- Writing at Multiple Intersections -- UX Writing Goals -- UX Writing Technologies: AI, Data Analytics, Oh My! -- UX Writing Career Facts -- Conclusion -- Chapter Checklist -- Discussion Questions -- Learning Activity 1 -- Learning Activity 2 -- 2 The UX Writing Process -- Chapter Overview |
|
Learning Objectives -- Content as a Product and a Process -- The UX Writing Taxonomy: Three Continuums -- Content Lifecycle -- Major Theories That Inform UX (and) Writing -- From Design Science to Design Thinking -- Phase 1: Empathizing with Users and Understanding Their Needs -- Phase 2: Defining Problems and Opportunities -- Phase 3: Ideating Content Solutions -- Phase 4: Prototyping Content -- Phase 5: Testing and Validating Solutions -- Tracking and Measuring Content Performance -- Managing the Iterative Workflow and Continuous Improvement -- Conclusion -- Chapter Checklist |
|
Discussion Questions -- Learning Activity -- 3 Building a UX Writer Outlook -- Chapter Overview -- Learning Objectives -- Traits: Your Tools of the Trade -- Listening Empathetically -- Having a Strong Cultural Awareness -- Being Digitally Savvy -- Knowing When to Break the Rules -- Advocating for Ethical Practices -- Practicing Agile Collaboration -- Seeing the Trees as Well as the Forest -- Mentoring Others -- Conclusion -- Chapter Checklist -- Discussion Questions -- Learning Activity -- Part 2 Processes -- 4 Empathizing with and Assessing User Needs -- Chapter Overview -- Learning Objectives |
|
Starting with Empathy -- What Is Goal Setting with a Client? -- What Is Contextual Inquiry and Task Analysis? -- What Are User Stories? -- What Are Task-Based Usability Tests (aka "Protocol Analyses")? -- How Does Eye-Tracking Work? -- What Are SWOT Analyses? -- Conclusion -- Chapter Checklist -- Discussion Questions -- Learning Activity -- 5 Defining Problems and Opportunities -- Chapter Overview -- Learning Objectives -- Defining the Challenge -- What Are Personas? -- What Are Journey Maps? -- What Are Content Audits? -- Conclusion -- Chapter Checklist -- Discussion Questions |
|
Learning Activity -- 6 Ideating and Prototyping Content -- Chapter Overview -- Learning Objectives -- What to Do with Defined Problems? -- Ideation: A Divergent Brainstorming Process -- What Is Card Sorting? -- What Is Affinity Diagramming? -- What Is Participatory Design? -- What Are the 6:1 and Four-Category Methods? -- Selecting a Solution -- Prototyping: Materializing Ideas -- What Is Low-Fidelity Prototyping? -- What Is High-Fidelity Prototyping? -- Preparing to Test -- Conclusion -- Chapter Checklist -- Discussion Questions -- Learning Activity -- 7 Testing, Managing, and Deploying Content |
| Summary |
This flexible textbook provides an integrated approach to User Experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for user experience |
| Notes |
Description based upon print version of record |
|
Chapter Overview |
| Form |
Electronic book
|
| Author |
Howard, Tharon
|
|
Verhulsdonck, Gustav
|
| ISBN |
9781000963496 |
|
1000963497 |
|
