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Book Cover
Book
Author Hulteng, John L., 1921-

Title The news media : what makes them tick? / John L. Hulteng
Published Englewood Cliffs ; London : Prentice-Hall, 1979

Copies

Location Call no. Vol. Availability
 W'PONDS  070.4 Hul  AVAILABLE
Description ix, 166 pages ; 23 cm
Series Prentice-Hall perspectives in mass communication series
Prentice-Hall perspectives in mass communication series
Contents Section 1: The media and the bottom line -- A sine qua non -- Media and advertisers -- The role of ownership -- Section 2: Newspeople and news sources -- Tugs and tensions within -- The biggest beat: government -- Other sources, other problems -- Section 3: The media and their consumers -- What media consumers need and want -- How well are media consumers served? -- Media-consumer interaction -- Section 4: The media and accountability -- Conclusion
Notes News media. Social aspects. United States (BNB/PRECIS)
Bibliography Bibliography: pages 159-162. - Includes index
Subject Journalism -- Social aspects -- United States.
Journalism.
Mass media -- Social aspects -- United States.
LC no. 78015233
ISBN 0136210864 (paperback)
0136210945