| Description |
xix, 236 pages : illustrations (some color) ; 22 cm |
| Contents |
1. Introduction -- Part I. Foundations for Digital Cultural Intermediation -- 2. Institutional cultural intermediation -- 3. Public service media -- 4. Participation in media organizations -- Part II. Experiments in Digital Cultural Intermediation -- 5. Co-creation as the basis for cultural intermediation -- 6. New media technologies and platforms that engage audience participation -- 7. Can social TV use cultural intermediation to facilitate participation? -- 8. Alternative forms of participation in media organizations -- 9. Algorithmic culture and cultural intermediation -- 10. Conclusion |
| Summary |
This book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a social mobilization tool within the media industries. As digital influencers garner large audiences across platforms such as YouTube and Instagram, they sway opinions and tastes towards often-commercial interests. However, this everyday social media practice also presents an opportunity for socially and morally motivated intermediaries to impact on public issues. |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Australian Broadcasting Corporation.
|
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Mass media and culture.
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Mass media -- Audiences -- Australia.
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Mass media -- Social aspects.
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Communication -- Social aspects.
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Digital media -- Social aspects.
|
| Author |
Lowe, Gregory Ferrell, author of foreword
|
| ISBN |
3319882112 |
|
9783319882116 |
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