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Author
King, Brian, 1957-
Title
Tourism marketing in Australia / Brian King, Geoff Hyde
Published
Melbourne : Hospitality Press, 1989
Copies
Location
Call no.
Vol.
Availability
W'PONDS
380.1459194 Kin/Tmi
AVAILABLE
MELB
338.479194 KIN-T
AVAILABLE
Description
xii, 276 pages : illustrations, maps, portraits ; 23 cm
Contents
Includes index
Analysis
Advertising
Key item
Tourist industry
Notes
Includes index
Bibliography
Bibliography: pages 267-271
Includes index
Subject
Advertising -- Tourism -- Australia.
Advertising -- Tourism.
Tourism -- Australia -- Marketing.
Tourism -- Australia.
Author
Hyde, Geoff, 1953-
LC no.
dup94000592
ISBN
1862504113 (paperback)
1862504202
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