| Description |
1 online resource (xiv, 392 pages) : illustrations |
| Series |
For dummies |
|
--For dummies.
|
| Contents |
Marketing research: learn it, live it, love it -- Surveys: a great way to research -- More methods to meet your needs -- Collecting, analyzing, and reporting your data -- The part of tens |
| Summary |
Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data |
| Notes |
Print version record |
| Subject |
Marketing research.
|
|
BUSINESS & ECONOMICS -- Marketing -- Research.
|
|
Marketing research
|
| Form |
Electronic book
|
| Author |
Sierra, Jeremy J
|
| ISBN |
9780470632543 |
|
0470632542 |
|
9780470632567 |
|
0470632569 |
|
