| Description |
xiii, 653 pages : illustrations ; 24 cm |
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regular print |
| Series |
LEA's communication series |
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LEA's communication series.
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| Contents |
1. Excellence in Public Relations and Communication Management: A Review of the Theory and Results -- 2. Methodology of the Excellence Study -- 3. Isolating the Excellence Factor -- 4. The Value of Public Relations -- 5. Empowerment of the Public Relations Function -- 6. Communicator Roles -- 7. Organization of the Communication Function, Relationship to Other Management Functions, and Use of Consulting Firms -- 8. Models of Public Relations -- 9. The Origins, Management, and Outcomes of Programs for Key Publics -- 10. Activism and the Environment -- 11. Inside the Organization: Culture, Structure, Systems of Internal Communication, Job Satisfaction, Gender, and Diversity -- 12. New Directions for Research Suggested by the Excellence Study -- App. A. Questionnaires for Heads of Public Relations Departments -- App. B. Questionnaire for CEO or Other Member of the Dominant Coalition -- App. D. Qualitative Interview Protocol |
| Summary |
"This volume provides the definitive analysis of findings from the groundbreaking Excellence Study - the comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Updating the general theory of the management role of public relations and its value to an organization, researchers Larissa A. Grunig, James E. Grunig, and David M. Dozier present both quantitative and qualitative research results from their 15-year study of 300 organizations in the United States, Canada, and the United Kingdom, providing additional details and statistical analyses beyond the scope of previously published reports." "This volume defines public relations as a management function and its role in strategic management, then develops a comprehensive theory of communication management. Covering such topics as models of public relations, public relations roles, employee communication, and activism, Excellent Public Relations and Effective Organizations puts forth new theoretical approaches to PR study, and provides through treatment of the full range of factors that lead to excellence in public relations." "This volume is intended for public relations scholars, applied researchers, students, and informed professionals who know the value of research in developing the public relations profession. It will be appropriate for advanced undergraduate and graduate courses in public relations management and communication management."--BOOK JACKET |
| Notes |
"IABC Research Foundation." |
| Bibliography |
Includes bibliographical references and indexes |
| Subject |
Corporations -- Public relations -- United States.
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Corporations -- Public relations -- Canada.
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Corporations -- Public relations -- Great Britain.
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| Author |
Grunig, James E.
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Dozier, David M.
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IABE Research Foundation
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| LC no. |
2002016471 |
| ISBN |
0805818189 paperback alkaline paper |
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0805818170 casebound alkaline paper |
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