International perspectives on trade promotion and assistance / edited by S. Tamer Cavusgil and Michael R. Czinkota ; forewords by Richard J. Lewis and Ralph H. Smuckler
"Papers from the International Symposium on Trade Promotion and Assistance jointly sponsored by the U.S. Department of Commerce and the International Business Development Program of Michigan State University on May 26-27, 1988, in Washington, D.C."--Pref