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Book Cover
E-book
Author Irvine, Heather, active 2013, author

Title The cold stone truth : a case study of the Cold Stone Franchise / Heather Irvine, Mahmood Khan
Published London : International CHRIE, 2013

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Description 1 online resource : illustrations
Series SAGE Business Cases
SAGE Business Cases
Summary This case study examines the legal actions taken by Cold Stone Creamery and their franchisees in response to the CNBC documentary Behind the Counter: The Untold Story of Franchising in 2010 and the Complaint for Declaratory Relief filed by the National Association of Cold Stone Creamery Franchisees (NIACCF) against Cold Stone in 2012. Both cases involve allegations against the franchise for their accounting practices related to vendor rebates ('kickbacks') and the franchisor's gift card program that have led to decreased profit margins for franchisees. In exploring the causes and outcomes of these two cases, there is evidence that the Cold Stone Creamery franchise may not be as strong as it had been in the early 2000s
Notes Originally published in : Irvine, H., & Khan, M. (2013). The Cold Stone truth: A case study of the Cold Stone franchise. Journal of Hospitality & Tourism Cases, 2(1), 56-62
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Cold Stone Creamery -- Case studies
Rebates -- Case studies
Business enterprises -- Finance -- Case studies
Business enterprises -- Finance
Rebates
Genre/Form Case studies
Case studies.
Études de cas.
Form Electronic book
Author Khan, Mahmood A., author
ISBN 9781529710168
1529710162