Cover; Half Title; Title Page; Copyright Page; Contents; List of Figures; List of Tables; Preface; About the Author; PART I: The Context of Global Business; 1 Introduction: The Connected Economy; 2 Globalization: Yesterday-Today-Tomorrow; 3 Globalization of Industries and Firms; PART II: Strategy for International Markets; 4 How to Enter Foreign Markets; 5 How to Compete in Foreign Markets; 6 How to Grow in Foreign Markets; PART III: Global Strategy Implementation; 7 Organizational Design for Global Operations; 8 Global Learning, Capability Building, and the MNE; 9 Innovation and the MNE
