| Description |
vii, 302 pages : illustrations ; 22 cm |
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regular print |
| Contents |
Machine derived contents note: Tables and figures I viii -- -- I Agribusiness and environmentalism: the politics of -- technology innovation and regulation I -- KEES JANSEN AND SIETZE VELLEMA -- Agribusiness strategies and environmentalism 16 The politics -- of technology innovation 19 Regulation after the sustainability -- decade 112 -- -- PART I Agribusiness's Responses to Environmentalism in -- the Market 23 -- -- 2 Reconciling shareholders, stakeholders and managers: -- experiencing the Ciba-Geigy vision for sustainable develop- -- ment 25 -- WILLIAM VORLEY -- Ciba-Geigy 125 Vision 2000 - the triple bottom line 126 The -- Farmer Support Team 127 Sustaining the Farmer Support Team in -- a period of rapid change 131 Vision 2000 in the year 2002 132 Vision -- 2000 in hindsight 133 Visions for sustainable development and the -- biotechnology experience 135 Vision 2000 and sustainable -- agriculture 137 The Farmer Support Team in context 138 -- -- 3 Monsanto facing uncertain futures: immobile artefacts, -- financial constraints and public acceptance of technological -- change 42 -- SIETZE VELLEMA -- Running into controversy: the problem of technological immobil- -- ity 145 The bottom line: investors' appreciation of an indebted -- company 152 Confrontation with the public domain: technology in -- an ideological battle 155 Conclusions 161 -- -- -- -- 4 The appearance and disappearance of the GM tomato: -- innovation strategy, market formation and the shaping of -- demand 68 -- MARK HARVEY -- The splitting of the GM tomato 171 Flavr does not Savr Calgene from -- death or Monsanto 174 The Zeneca strategy 179 The clash of -- configurations and the de-institution of the UK market for GM -- foods 183 Conclusion 187 -- -- 5 Contrasting paths of corporate greening in Antipodean agri- -- culture: organics and green production 9I -- KRISTEN LYONS, DAVID BURCH, GEOFFREY LAWRENCE -- AND STEWART LOCKIE -- Greening agriculture and food in Australia and New Zealand 192 -- Corporate capital and greening 195 The entry of corporate capital -- into organic agriculture 197 Constructing 'organics': food products -- and corporate identity 199 The retail sector and greening 103 -- First and second phase greening o106 Conclusion [ 109 -- -- 6 Room for manoeuvre? (In)organic agribusiness in -- California 114 -- JULIE GUTHMAN -- Is agribusiness inorganic? 116 Defining agribusiness 121 -- Agribusiness takeover? 124 Agribusiness influence I 130 -- The value of land in the land of value 134 Conclusion I 137 -- -- PART II Regulating Corporate Agribusiness: New Roles for -- the Public Sector 143 -- -- 7 Greening bananas and institutionalizing environmentalism: -- self-regulation by fruit corporations 145 -- KEES JANSEN -- Images and international markets 1 146 Honduran pressure to -- improve environmental performance 1148 Two environmental -- certificates I5o The scope for changing pesticide use 153 Forms of -- self-regulation 159 Green bananas and the limitations of self- -- regulation 1 65 Conclusion 1I68 -- -- -- -- -- -- 8 The DBCP pesticide cases: seeking access to justice to make -- agribusiness accountable in the global economy 176 -- ERIKA ROSENTHAL -- The rise and fall of DBCP 1i77 Banana workers from the developing -- South seek justice: DBCP litigation in the USA 1180 Avoiding liability -- with a subvertedforum non conveniens doctrine [ 184 Corporate -- defendants seek an FNC dismissal I 187 Latin America takes a -- stand 1 i88 A globalized economy requires globalized access to -- justice I 192 -- -- 9 Business and biotechnology: regulation of GM crops and the -- politics of influence 200 -- DOMINIC GLOVER AND PETER NEWELL -- Regulation for business 201 NGOs and civil regulation 1220 -- Conclusion 1225 -- -- 10 Social struggles and the regulation of transgenic crops in -- Brazil 232 -- VICTOR PELAEZ AND WILSON SCHMIDT -- Monsanto and the making of regulatory frameworks 1233 Conditions -- for the introduction of transgenic crops in Brazil 1236 Alternative -- perspectives on development and technology 1239 The development -- of the controversies 1244 Conclusion 252 -- -- 11 Private versus public? Agenda-setting in international agro- -- technologies 261 -- PAUL RICHARDS -- Technology as will and idea 1262 The Green Revolution: inter- -- national agro-technology and the Cold War 1265 The gene revolution: -- international agro-technology and the market 1270 Food as a right: -- international agro-technology in an era of'failed states' 1276 -- Conclusion: agro-technological multiculturalism 1282 -- -- Notes on contributors 289 -- Index 293 |
| Summary |
"Agribusiness and Society explains why some corporations successfully introduce environmentally friendly innovations, and others do not. The key to understanding contrasting outcomes is examining the interaction between internal corporate environments, where profit and efficiency considerations predominate, and external environments, where consumer preferences, NGO pressures and government regulation are important. The book also explores possible new roles for the public sector. The result is a sophisticated and critical analysis of business practices and regulatory systems in the agro-food sector."--BOOK JACKET |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Also available online via the World Wide Web, by subscription to ECHO (Ebrary) |
| Subject |
Agricultural industries -- Case studies.
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Agricultural industries -- Environmental aspects.
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Agricultural industries -- Management.
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Green products.
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Social responsibility of business.
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| Genre/Form |
Case studies.
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| Author |
Jansen, Kees, 1961-
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Vellema, Sietze, 1964-
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ebrary, Inc.
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| LC no. |
2003064129 |
| ISBN |
1842774123 (cased) |
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1842774131 (paperback) |
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