Title Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John

Edition Third edition Published Boston : Houghton Mifflin, 2008

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.8 Fis/Ism 2008		AVAILABLE
W'PONDS	658.8 Fis/Ism 2008		AVAILABLE
MELB	658.8 Fis/Ism 2008		AVAILABLE
MELB	658.8 Fis/Ism 2008		AVAILABLE

Description xxiv, 276 pages ; 26 cm Bibliography Includes bibliographical references and index Subject Service industries -- Marketing. Service industries -- Management. Author John, Joby, 1957- Grove, Stephen J. (Stephen John), 1950- ISBN 0618641807 9780618641802

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