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E-book

Title The Handbook of Communication Engagement / edited by Kim A. Johnston and Maureen Taylor
Published Newark : John Wiley & Sons, Incorporated, 2018

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Description 1 online resource (784 pages)
Series Handbooks in Communication and Media Ser
Handbooks in Communication and Media Ser
Contents Intro; Series; Title page; Copyright; Dedication; Notes on Contributors; 1 Engagement as Communication: Pathways, Possibilities, and Future Directions; Measures of Engagement-Three Tiers; The Organizing Framework of the Handbook of Communication Engagement; Future Research Directions; Concluding Thoughts; References; Part I Theoretical Foundations and Guiding Philosophies of Engagement; 2 Toward a Theory of Social Engagement; Introduction; Communication Engagement; A System Perspective: Social Engagement; A Multilevel Model of Engagement
Implications of Social Engagement on Communication and RelationshipsNotes; References; 3 How Fully Functioning Is Communication Engagement If Society Does Not Benefit?; Modeling Engagement; Collective Individualism: Vignette and Oxymoron; Dimensions of Engagement: Social Systems, Stakeholders, Legitimacy, and Self-governance; Onward Through Engagement: Coenacting the Process of Collective Sensemaking; Engagement as Structure, Function, and Discourse Process; Social Capital; Conclusion: Full Functioning Society as Decision-Maker; References; 4 Philosophy and Ethics of Engagement; Introduction
Toward a Definition of EngagementPurpose of Engagement in an Organizational Context; Engagement as a Philosophical and Moral Concept; Engagement as Emotion; Conclusion; References; 5 Dialogic Engagement; Linking Engagement and Dialogue; Dialogue; Engagement; The Multilevel Model of Dialogic Engagement; Conclusion and Future Research; References; 6 Modeling Antecedents of User Engagement; Introduction; Models of User Engagement; Antecedents of UE; Design Characteristics; Content Characteristics; User Characteristics; Conclusion; References; Part II Engaged Organizations
7 Toward a Cultural Ecology of EngagementChapter Overview; Challenges in Conceptualizing Engagement; The Culture Concept; Engagement and the Cultural Ecology of Organizations; The Study of the Cultural Ecology of Engagement; References; 8 Reconceptualizing Public Relations in an Engaged Society; Overview of PR Theory and Practice; How to Enact Engagement; Conclusion and Ways Forward in PR Engagement; References; 9 The Missing Half of Communication and Engagement: Listening; Communication and Engagement; The Conflation of Communication, Voice, and Speaking; The Organizational Listening Project
The Crisis of ListeningExemplars, Models, and Methods for Moving Forward; Discussion and Conclusion-Lessons for Engagement; Notes; References; 10 Corporate Social Responsibility and Engagement: Commitment, Mapping of Responsibilities, and Closing the Loop; Introduction; Defining CSR: The Relevance Between CSR and Engagement; Need for Engagement in CSR; Three Forms of CSR Engagement; Challenges and Future Agenda; Conclusion; References; 11 Engaging Shareholder Activists: Antecedents, Processes, and Outcomes; Engagement in the Context of Corporate Social Responsibility
Notes Engagement between Corporations and Shareholder Activists
Print version record
Subject Business communication.
Public relations.
public relations.
Business communication
Public relations
Form Electronic book
Author Johnston, Kim A., editor
Taylor, Maureen, editor
ISBN 9781119167525
1119167523