Cover; Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits; Copyright; CONTENTS; How Customer Lifetime Value Is Changing How Business Is Managed; CLV: The Databased Approach; Approaches to the Measurement and Management of Customer Value; Customer Lifetime Value as the Basis of Customer Segmentation: Issues and Challenges; Customer Divestment; Customer Lifetime Value and Firm Valuation; The Climate for Service: A Review of the Construct with Implications for Achieving CLV Goals; The Future of Managing Customers as Assets; Index
Summary
Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing p
