| Description |
xi, 460 pages : illustrations ; 28 cm |
| Contents |
Part I. Introducing sport communication -- Study of sport communication: revolutionary change, abundant opportunities -- Careers in sport communication -- History and growth of sport communication -- Part II. Examining the Strategic Sport Communication Model (SSCM) -- Sport communication and the SSCM -- Personal sport communication -- Organizational and leadership communication in sport -- Sport mass media: convergence and shifting roles -- Digital, mobile, and social media in sport -- Integrated marketing communication in sport -- Public relations and crisis communication in sport -- Sport communication research -- Part III. Addressing issues in sport communication -- Sociological aspects of sport communication -- Legal issues in sport communication |
| Summary |
"This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Sports administration
|
|
Communication in sports
|
|
Communication in sports.
|
|
Sports administration.
|
| Reading List |
MMS702 recommended text 2024
|
| Author |
Laucella, Pamela C., 1964- author
|
|
Kian, Edward, author
|
|
Geurin, Andrea N. author
|
| LC no. |
2019057316 |
| ISBN |
9781492594499 |
|
1492594490 |
|
