| Description |
1 online resource |
| Series |
Routledge library editions. Marketing |
|
Routledge library editions. Marketing.
|
| Contents |
1. Introduction : marketing in developing countries / G.S. Kindra -- 2. Marketing in less developed countries : its nature and prospects / Nikhilesh Dholakia -- 3. Is marketing the catalyst in the economic development process? / Hamid Etemad -- 4. Missing links : marketing and the newer theories of development / Nikhilesh Dholakia and Ruby Roy Dholakia -- 5. Marketing problems in LDCs : the case of Egypt / Essam Mahmoud and Gillian Rice -- 6. Economic and market environment : the case of Hong Kong / C.L. Hung -- 7. African marketing : the next frontier / Françoise Simon-Miller -- 8. Models-of-man approach to family planning / Ruby Roy Dholakia -- 9. The public sector and the marketing of birth control in LDCs / G.S. Kindra, Ruby Roy Dholakia and Prem Pangotra -- 10. The marketing-education task in third world countries / Christopher A. Ross and Ronald McTavish -- 11. Market imperfections and organizational structure : the LDC perspective / Jan J. Jorgensen, Taieb Hatsi and Moses N. Kiggundu -- 12. A generalized model of comparative marketing : formal development, methodological implications and examples / Hamid Etemad -- 13. State enterprises : a marketing perspective / Durairaj Maheswaran -- 14. Marketing-research techniques and approaches for LDCs / Erdener Kaynak |
| Notes |
Originally published: 1984 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Marketing -- Developing countries
|
|
BUSINESS & ECONOMICS -- Commerce.
|
|
BUSINESS & ECONOMICS -- Marketing -- General.
|
|
BUSINESS & ECONOMICS -- Sales & Selling -- General.
|
|
Marketing
|
|
Developing countries
|
| Form |
Electronic book
|
| Author |
Kindra, G. S. (Gurprit S.), 1954-
|
| ISBN |
9781317646709 |
|
1317646703 |
|
9781315761947 |
|
1315761947 |
|
9781317646686 |
|
1317646681 |
|
9781317646693 |
|
131764669X |
|
9781138995642 |
|
1138995649 |
|
