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Book Cover
E-book
Author Miller, David

Title The Circuit of Mass Communication : Media Strategies, Representation and Audience Reception in the AIDS Crisis
Published London : Sage Publications, 1998

Copies

Description 1 online resource (257 pages)
Series Mass Ser
Mass Ser
Contents Cover; Table of Contents; 1 -- Introduction; 2 -- The AIDS Public Education Campaign, 1986 -90; 3 -- News Variations; 4 -- AIDS and Television News; 5 -- AIDS on Television: Form, Fact and Fiction; 6 -- Sourcing AIDS News; 7 -- Producing AIDS News; 8 -- Media Impact on Public Beliefs about AIDS; 9 -- Resisting the Message: The Extent and Limits of Media Influence; 10 -- AIDS, the Policy Process and Moral Panics; 11 -- Conclusion; Appendix: A Note on Method and Sample; References; Index
Summary This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society. Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication rev
Bibliography Includes bibliographical references and index
Notes English
Print version record
Subject Mass media
AIDS (Disease)
AIDS (Disease) in mass media.
Mass Media
Acquired Immunodeficiency Syndrome
Communications Media
mass media.
AIDS (Disease) in mass media
AIDS (Disease)
Mass media
Aids
Massenmedien
Öffentlichkeit
Massamedia.
AIDS.
Overheidsbeleid.
Publieke opinie.
Form Electronic book
Author Kitzinger, Jenny
Beharrell, Peter
LC no. 97062255
ISBN 9780857025944
0857025945
9780803977020
0803977026
9780803977037
0803977034
1446279987
9781446279984
1282623494
9781282623491
9786612623493
6612623497