Title Broadcast programming, strategies for winning television and radio audiences / Susan Tyler Eastman, Sydney W. Head, Lewis Klein

Published Belmont, Calif. : Wadsworth Pub. Co., [1981] ©1981

Copies

Location	Call no.	Vol.	Availability
W'PONDS	791.440973 Eas		AVAILABLE

Description xvi, 384 pages : illustrations ; 25 cm Notes Includes indexes Bibliography Bibliography: pages [359]-370 Subject Radio programs -- Planning. Television programs -- Planning. Television programs. Author Head, Sydney W., author Klein, Lewis, 1927- author LC no. 80016791 ISBN 0534008828

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