Title Innovation : leadership strategies for the competitive edge / Thomas D. Kuczmarski

Published Chicago Ill. : American Marketing Association ; Lincolnwood, Ill. : NTC Business Books, [1996] Chicago Ill. : American Marketing Association ; Lincolnwood, Ill. ; [Great Britain] : NTC Business Books, [1996] ©1996

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.4063 Kuc/Ils		AVAILABLE

Description xiii, 210 pages : illustrations ; 25 cm Contents Ch. 1. What Is Innovation? The Art of Welcoming Risk -- Ch. 2. Innovation Strategy: The Power of Competitive Advantage -- Ch. 3. Is an Innovation Mindset Necessary? Overcoming the Sisyphus Pattern -- Ch. 4. Innovation and Rising Stock Values: Shareholders in the Driver's Seat -- Ch. 5. Preparing to Spread the Innovation Gospel: Energizing Your Personal Commitment -- Ch. 6. Laying the Foundation of an Innovation Mindset: The Eight Building Blocks -- Ch. 7. The Seven-Day Innovation Summit: Kick-Starting Your Organization -- Ch. 8. From Mindset to Results: Building Your Team and Measuring Innovation Progress Bibliography Includes bibliographical references (pages 199-200) and index Subject Creative ability in business. Organizational change. New products -- Management. Author American Marketing Association. LC no. 95011306 ISBN 0844233242 alkaline paper

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