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E-book
Author Kunapatarawong, Rasi, author

Title Murrah Dairy : Thailand's first and only buffalo milk producer / Rasi Kunapatarawong (Mahidol University International College)
Published Bingley, U.K. : Emerald Group Publishing Limited, 2015
©2015
Online access available from:
Emerald Emerging Markets    View Resource Record  

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Description 1 online resource (16 pages) : 20 illustrations
Series Emerald emerging markets case studies, 2045-0621 ; volume 5, issue 7
Summary The case is about Murrah Dairy, Thailand's first and only buffalo dairy producer. The company combines the concepts of regular SMEs together with community enterprises to build a business that can be used to achieve community benefits as well as private gains. With 11 years of experience, Murrah Dairy remains the first and only extensive dairy buffalo farm in Thailand. The market is growing, the brand is catching on and the company keeps expanding. Beginning with Murrah Farm in 2003, now Murrah Dairy now operates Murrah Farm, Murrah House and Mini Murrah Farm. The question now is where to go from here and what will it take to grow?
Notes The expected learning outcomes are the increases in understanding on environment assessment (such as SWOT analysis, Porter's Five Forces, success factors), marketing strategy (product portfolio analysis, market-product analysis) and SME management, as well as abilities to propose growth strategies and marketing strategies for the firm
Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
Bibliography Includes index and bibliographical references
Audience The case is suitable for senior undergraduate and/or graduate MBA strategic management, entrepreneurship and marketing courses
Subject Dairying -- Thailand
Entrepreneurship -- Thailand
Buffaloes -- Milk yield
Business & Economics -- Entrepreneurship.
Dairy farming.
Genre/Form Case studies.
Form Electronic book