Title Fastrack : pushing the boundaries of brand extension / Shekar Prabhakar and Madhavi Lokhande

Published [Bingley] : Emerald Group Publishing Limited, 2015

Online access available from: Emerald Emerging Markets    View Resource Record

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Description 1 online resource (11 pages) : illustrations Notes Published also as volume 5, numbers 1, 2015 of Emerald emerging markets case studies File Type Text (Electronic book) Notes Title from ebook title screen Subject Fastrack -- Case studies Branding (Marketing) -- India -- Case studies Genre/Form Case studies. Form Electronic book Author Lokhande, Madhavi

OTHER TI Emerald emerging markets case studies

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