| Description |
xvii, 245 pages : illustrations ; 24 cm |
| Series |
PR in practice series |
|
PR in practice series.
|
| Contents |
Pt. 1. Risk Issues Management -- 1. Outside-in thinking -- 2. Issues management defined -- 3. Planning an issues management programme - an issues management model -- 4. CSR: the new moral code for doing business -- 5. An issue ignored is a crisis ensured -- 6. Implementing an issues management programme -- Pt. 2. Crisis Management -- 7. So it hits the fan - now what? -- 8. Perception is the reality -- 9. The media in crisis situations -- 10. The legal perspective -- 11. Planning for the unexpected -- 12. Crisis communications management |
| Summary |
"This fully updated and revised fourth edition of Risk Issues and Crisis Management in Public Relations aims to define reputation, explore how to value it and provide practical guidelines for effective reputation management. It includes information on the rise of the socially conscious consumer and the new non-government world order as well as the growing imperative for corporate social responsibility." "Featuring a large number of new case studies, including the Buncefield oil explosion, the Celebrity Big Brother '07 racism row, the Virgin rail crash in Cumbria, Sony and Dell's "exploding" battery laptops, and Bernard Matthew's avian flu crisis, this book charts how rapidly the reputation management agenda moves and yet how slowly businesses learn."--BOOK JACKET |
| Notes |
Rev. ed. of: Risk issues and crisis management, 2005 |
| Bibliography |
Includes bibliographical references (pages 233-235) and index |
| Notes |
Also available online via the World Wide Web, by subscription to ECHO (Ebrary) |
| SUBJECT |
Communication textbook series. Public relations. http://id.loc.gov/authorities/names/n92019482
|
| Subject |
Crisis management.
|
|
Issues management.
|
|
Public relations.
|
|
Social responsibility of business.
|
| Author |
Larkin, Judy.
|
|
Regester, Michael.
Risk issues and crisis management
|
|
Institute of Public Relations (Great Britain)
|
| LC no. |
2008006549 |
| ISBN |
0749451076 |
|
9780749451073 |
|
