pt. 1. Risk Issues Management. Outside-in thinking -- Issues management defined -- Planning an issues management programme: an issues management model -- CSR: the new moral code for doing business -- An issue ignored is a crisis ensured -- Implementing an issues management programme -- pt. 2. Crisis Management. So it hits the fan -- now what? -- Perception is the reality -- The media in crisis situations -- The legal perspective -- Planning for the unexpected -- Crisis communications management
Summary
The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management
Notes
Revised edition of: Risk issues and crisis management, 2005
Bibliography
Includes bibliographical references (pages 233-235) and index
