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Authors (Last name first) (1-5 of 5)
Lauterborn, Robert F.
1
2020
Brand purpose
Lauterborn, Robert F.
Rating:
Electronic Resources
2
2014
Branding : how it works and why it matters
Lauterborn, Robert F., presenter
London : Henry Stewart Talks, 2014
Rating:
Electronic Resources
3
2018
How to neglect a strong brand and lose a market : three cases
Lauterborn, Robert F.
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Electronic Resources
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4
1993
Integrated marketing communications
Schultz, Don E.
Lincolnwood, Ill., USA : NTC Business Books, [1993]
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WATERFT BUSINESS
658.802 Sch/Imc
AVAILABLE
MELB
658.802 Sch/Imc
AVAILABLE
5
2017
Johnson & Johnson and Union Carbide : how to leverage a strong brand to retain trust
Lauterborn, Robert F.
London : Henry Stewart Talks, 2017
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