Ch. 1. Leaving Readers Behind -- Ch. 2. The Selling of Small-Town America / Mary Walton -- Ch. 3. The End of Innocence / Buzz Bissinger -- Ch. 4. Newspaper Monopoly / Jack Bass -- Ch. 5. Editor Inc / Geneva Overholser -- Ch. 6. Down and Out in L. A. / William Prochnau -- Ch. 7. Synergy City / Ken Auletta -- Ch. 8. In Lord Thomson's Realm / William Prochnau -- Ch. 9. Giant / Roy Reed -- Ch. 10. The Battle of the Bay / Cynthia Gorney -- Ch. 11. Independent Papers: An Endangered Species / James V. Risser