| Description |
1 online resource (363 pages) |
| Series |
Guerrilla Marketing |
|
Guerrilla Marketing
|
| Contents |
Jay Conrad Levinson Acknowledgments and Dedication; Frank Adkins Acknowledgments and Dedication; Chris Forbes Acknowledgments and Dedication; Preface; Chapter 1. What Nonprofits Need Is Better Marketing; Chapter 2. Getting to Know Nonprofit Guerrilla Marketing; The Guerrilla Marketer's Personality; Chapter 4. How To Turn Your Mission Statement Into a Marketing Tool; Chapter 5. Guerrillas Focus on People; Chapter 6. Guerrillas Understand Their Marketplace; Chapter 7. Mini-, Maxi-, and E-Media Weapons; Chapter 8. Info-, Human-, and Non-Media Weapons |
|
Chapter 9. Attributes and Attitudes of Your OrganizationChapter 10. Guerrilla Publicity; Chapter 11. Guerrilla Marketing on the Web; Chapter 12. Guerrilla Social Media; Chapter 13. Niche Marketing Guerrilla Style; Chapter 14. Meeting Needs While Changing Minds; Chapter 15. Expressing Your Organization's Unique Identity; Chapter 16. Cultivating Winning Relationships for Your Nonprofit; Chapter 17. Seven Golden Rules for Fundraising Success; Chapter 18. Seven Platinum Rules for Recruiting Volunteers; Chapter 19. Guerrilla Marketing Behavior Change |
|
Chapter 20. Launching and Maintaining Your Marketing AttackIndex |
| Summary |
The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and information--allowing them to maximize their imp |
| Notes |
Print version record |
| Subject |
Nonprofit organizations -- Marketing.
|
|
Nonprofit organizations -- Marketing.
|
| Form |
Electronic book
|
| Author |
Forbes, Chris
|
|
Adkins, Frank
|
| ISBN |
9781613080078 |
|
1613080077 |
|
