Title Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence / Mike Lewis

Published New York : McGraw-Hill, ©2013

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Description 1 online resource (1 volume) : illustrations Contents Intro -- Contents -- Foreword -- Acknowledgments -- Introduction -- Part 1: Understanding Stand Out -- Chapter 1 Stand Out -- Part 2: Stand Out in Practice -- Chapter 2 Stand Out by Paying Attention -- Chapter 3 Stand Out by Paying Attention to Behaviors -- Chapter 4 Stand Out Interactions -- Chapter 5 The Science of Stand Out Interactions -- Chapter 6 Stand Out Approaches to Stimulating Interaction -- Chapter 7 Stand Out Content -- Chapter 8 Stand Out Presence -- Chapter 9 Stand Out Management -- Chapter 10 Stand Out by Measuring for ROI -- Part 3: Summarizing Stand Out -- Chapter 11 Performing a Stand Out Social Marketing Audit -- Chapter 12 Out Standing! -- Afterword: In It for the Long Haul! by Erik Qualman -- Notes -- Index Summary Presenting case studies along with interviews of social media thought leaders showcasing how the most powerful brands have succeeded; this book will help you raise your brand above the existing noise on the social web. -- Edited summary from book Bibliography Includes bibliographical references and index Notes Print version record Subject Marketing -- Social aspects Internet marketing -- Social aspects Social media -- Marketing Customer relations. Customer relations Marketing -- Social aspects Form Electronic book ISBN 9780071794978 0071794972

Other Titles Social marketing

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