Title The new frontier of - social media

Published Chicago, IL : American Marketing Association, 2015

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SAGE Video: Business & Management

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Description 1 online resource (1 video file (44 min., 35 sec.)) : sound, colour Summary Dave Kerpen, founder and CEO of Likeable Local, presents an AMA webinar on social media marketing. He offers a list of guidelines for reaching a target audience, and he reminds viewers to keep it simple Performer Presenters, Allie Libb, Dave Kerpen Audience Specialized Notes Closed-captions in English Online resource; title from home page (viewed on July 18, 2016) Subject Internet marketing. Social media. Social Media social media. Internet marketing. Social media. Genre/Form Internet videos. Nonfiction television programs. Nonfiction television programs. Internet videos. Émissions télévisées autres que de fiction. Vidéos sur Internet. Form Streaming video Author Libb, Allie, on-screen presenter Kerpen, Dave, on-screen presenter ISBN 9781473985919 1473985919

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