| Description |
xx, 608 pages : illustrations ; 23 cm |
| Contents |
Emerging threats to the public's health-the need for social change -- Marketing social change-a challenge for the public health practitioner -- Marketing social change-an opportunity for the public health practitioner -- Emerging threats to the survival of public health -- Marketing public health-a challenge for the public health practitioner -- Marketing public health-an opportunity for the public health practitioner -- Urunana-radio health communication: a case study from Rwanda -- Marketing public health as an institution: a case study -- Applying marketing principles to public health -- The planning process -- Formative research -- Framing and delivering the message: crafting communication strategies -- Translating strategy into tactics -- Working with partners, allies, coalitions, and intermediaries -- Promotional materials and activities -- Monitoring and refining implementation: process evaluation tools -- Outcome evaluation issues and designs -- Overview of common theories and marketing research methods |
| Analysis |
Öffentliches Gesundheitswesen |
|
Public health Marketing |
|
Soziomarketing |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Health promotion.
|
|
Public health.
|
|
Public health -- Marketing.
|
|
Public Health.
|
|
Marketing of Health Services.
|
|
Social Change.
|
| Author |
Lotenberg, Lynne Doner.
|
| LC no. |
2006022680 |
| ISBN |
9780763738914 |
|
0763738913 |
|
