Title Analyzing Media Messages Using Quantitative Content Analysis in Research

Edition 5th ed Published Milton : Taylor & Francis Group, 2023

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Description 1 online resource (243 p.) Contents Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Introduction -- 2 Defining Content Analysis as a Social Science Tool -- 3 Designing a Content Analysis -- 4 Computers and Content Analysis -- 5 Measurement -- 6 Sampling -- 7 Reliability -- 8 Validity -- 9 Data Analysis -- Appendix A: Sample Protocol -- Appendix B: Reporting Standards for Content Analysis Articles -- References -- Index Notes Description based upon print version of record Subject Content analysis (Communication) Mass media -- Research -- Methodology Mass media -- Statistical methods subject analysis. Content analysis (Communication) Mass media -- Research -- Methodology Mass media -- Statistical methods Form Electronic book Author Lacy, Stephen Watson, Brendan R Lovejoy, Jennette ISBN 9781003806202 1003806201

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